Coca Cola introduced dialect-pay vending machine in Sweden

Coca Cola introduced world’s first vending machine where you pay with a correct dialect of Swedish language. It was campaign for celebrating of Swedish summer.  Amazingly 3,280,000 saw the installation.  You just need to say “The weather is lovely today!” in Swedish language and you get free coca-cola.
Thirsty fans along with journalists were invited to try Dialekt-o-maten at Stureplan in central Stockholm. Depending on how well they could pronounce the different phrases in assorted Swedish dialects – they were rewarded an ice cold Coke with that destination on the label.

Credits:

https://www.youtube.com/channel/UCosXctaTYxN4YPIvI5Fpcrw